“It’s simple. Nice user interface. I like the questionnaire style.”

Comments like these, you assume, refer to an Apple iPhone, Google Search, or some other product hailed for its superior user experience. When is the last time you heard a client make comments like these when discussing a law firm’s legal services?

Okay, maybe you’ve never heard a law firm client make comments like these, particularly when talking about legal services of any complexity. But that is what I heard from a potential client who had just seen a demo of the Akerman Data Law Center, a client-facing expert system that provides data privacy and security advice.
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When the State Bar of Michigan invited me to write an article about legal technology, I aimed to make it a call to action with a framework and roadmap for legal-services innovation. Many lawyers and legal-services organizations now grasp that they must engage in innovation to improve legal services. But where and how should they